Noah Brier

Noah Brier

Noah has nearly twenty years in the marketing industry, first as a copywriter, strategist, and creative director, and later as an entrepreneur and founder of Percolate, the world’s first content marketing platform (sold to Seismic in 2018). BrXnd’s mission is to help the world of marketing and AI connect and collaborate.

Recommendations

04 APR 2019
Ten Arguments for Deleting Your Social Media Accounts Right Now
Ten Arguments for Deleting Your Social Media Accounts Right Now

Jaron Lanier's book discusses the exploitative nature of social media platforms and offers ten arguments for why users should consider deleting their accounts to reclaim their attention and lives.

08 NOV 2019
Complexity: A Guided Tour
Complexity: A Guided Tour

A book introducing complexity theory in the context of the sciences, history, and society.

17 AUG 2023
Heybike Cityrun
Heybike Cityrun

An e-bike model received as a review unit for Ride Review.

12 AUG 2020
Lords of Strategy: The Secret Intellectual History of the New Corporate World
Lords of Strategy: The Secret Intellectual History of the New Corporate World

The story of the origin of Boston Consulting Group’s growth-share matrix and its elements: savings account, bond, mortgage, and wildcat. It describes how the matrix was developed and the reasoning behind its design.

07 MAY 2020
I Contain Multitudes: The Microbes Within Us and a Grander View of Life
I Contain Multitudes: The Microbes Within Us and a Grander View of Life

Ed Yong's first book is an exploration of bacteria and the microbiome.

26 JUL 2022
An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
An Immense World: How Animal Senses Reveal the Hidden Realms Around Us

Ed Yong's new book discusses animal senses and what they reveal about the world.

24 APR 2019
Beyond Weird: Why Everything You Thought You Knew about Quantum Physics Is Different
Beyond Weird: Why Everything You Thought You Knew about Quantum Physics Is Different

Phillip Ball's book about quantum physics highlights how language limits our understanding of its concepts.

08 MAR 2022
Marshall McLuhan: You Know Nothing of My Work!
Marshall McLuhan: You Know Nothing of My Work!

A biography of Marshall McLuhan that explores his life and ideas, portraying the complexities of his thoughts on technology, media, and the impacts on society. It gives insight into McLuhan's personal reservations about the rapid technological advancements and their societal implications.

28 MAY 2019
The White Darkness
The White Darkness

A book that expands on a story written for The New Yorker about a solo Antarctic expedition in the spirit of Ernest Shackleton.

28 MAY 2019
The Devil and Sherlock Holmes
The Devil and Sherlock Holmes

A collection of some of David Grann's most amazing pieces, recommended as a starting point for new Grann fans.

28 MAY 2019
The Lost City of Z: A Tale of Deadly Obsession in the Amazon
The Lost City of Z: A Tale of Deadly Obsession in the Amazon

Probably David Grann's most famous book, detailing the mystery surrounding a British explorer's quest in the Amazon.

28 MAY 2019
Killers of the Flower Moon: The Osage Murders and the Birth of the FBI
Killers of the Flower Moon: The Osage Murders and the Birth of the FBI

A book that tells the story of the Osage Indians, who became some of the richest people in the country after discovering oil on their reservation, only to be targeted by a systematic series of killings that led to the first serious FBI investigation under J. Edgar Hoover.

30 MAR 2023
The 2-Hour Cocktail Party Book
The 2-Hour Cocktail Party Book

A guide on how to make new friends by hosting small parties, based on the experience of hosting hundreds of gatherings.

24 FEB 2023
Men’s trousers in Trico-Chino fabric
Men’s trousers in Trico-Chino fabric

A perfect chino by Incotex.

08 FEB 2023
Subway Art
Subway Art

Originally published in 1984, Subway Art is the ultimate documentation of the graffiti art movement in NYC during the 1980s.

31 JAN 2023
Hawaiian Surfriders
Hawaiian Surfriders

A book by Tom Blake about surfing, cited in the research for a term paper about the sport.

02 NOV 2022
Front Runner Expander Camping Chair
Front Runner Expander Camping Chair

A recommendation from a conversation about top-notch folding chairs in the WITI Subscriber Discord.

22 OCT 2019
How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know

The book makes it clear that one of the most critical jobs for marketing is finding ways to establish a place for a brand’s “distinct brand assets” in the heads of consumers by finding unique and creative ways to communicate.

19 OCT 2022
Travel tote
Travel tote

Durable and stylish travel tote bag designed by Porter in collaboration with Monocle.

28 OCT 2022
Proraso Refreshing Shaving Cream for Men
Proraso Refreshing Shaving Cream for Men

An old Italian brand shaving cream with a menthol aroma, available in a tube.

19 APR 2019
SelfControl

A simple app for Mac that allows setting a Block or Allow list for a period of time to avoid distractions.

28 OCT 2022
Nike Air Huarache Premium Men's Shoes
Nike Air Huarache Premium Men's Shoes

Sneakers blending streetwear style with comfort, known for being extremely light and available in various colorways.

24 DEC 2019
22 SEP 2022
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

A book covering the scenario where a company with a cash cow business struggles to innovate in ways and gets disrupted by an upstart. It explains how and why this happens through various examples and theories.

22 SEP 2022
Corporate Strategy (Business Library)
Corporate Strategy (Business Library)

A lesser-known book that delves into corporate strategy and structure, providing insightful guidance on the strategic management process from a seasoned expert in the field.

30 AUG 2022
Hitchcock (Revised Edition)
Hitchcock (Revised Edition)

A 50-hour interview with director Alfred Hitchcock, conducted in 1962.

30 AUG 2022
Rope
Rope

A 1948 Hitchcock movie famous for its appearance of being one long take, starting with a murder and spending the next eighty minutes watching the characters dance around the body.

16 AUG 2022
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

A book excerpt featured in Wired provides an intriguing answer to the perception mystery related to 'the dress', suggesting that color perception might depend on whether you're an early riser or a night owl.

16 OCT 2019
Draft No. 4: On the Writing Process
Draft No. 4: On the Writing Process

A book in which John McPhee outlines his writing process, including his unique approach to drafting and structuring his stories.

20 JUL 2022
A Sense of Where You Are: Bill Bradley at Princeton
A Sense of Where You Are: Bill Bradley at Princeton

A book-length profile of Bill Bradley's time at Princeton, detailing his basketball career and academic achievements.

14 JUL 2022
Flash Boys: A Wall Street Revolt
Flash Boys: A Wall Street Revolt

A book by Michael Lewis about complexity, exploring how a car in traffic serves as a simple yet powerful explanation of the concept.

14 JUN 2022
Inspiral
Inspiral

A super-simple app that acts like a digital spirograph for creating geometric drawings.

14 JUN 2022
Priority Mail® Forever Prepaid Small Box – PPSFRB
Priority Mail® Forever Prepaid Small Box – PPSFRB

Prepaid mail box for sending small items, available in a minimum set of five boxes.

14 JUN 2022
Cologne Bigarade

A fragrance with an overdose of refined essence of bitter orange, embellished with cardamom and pink pepper on a woody base of hay and cedar.

14 JUN 2022
Field Champion Shirt All About Olive
Field Champion Shirt All About Olive

A perfectly designed field shirt by the London-based brand Anglo Italian.

14 JUN 2022
Josephine No 2 – Universal
Josephine No 2 – Universal

Beautifully designed wine glasses, recommended as a father’s day gift.

02 JUN 2022
Norm Macdonald: Nothing Special
Norm Macdonald: Nothing Special

Norm Macdonald's last comedy special, filmed in a small room with headphones on before going into surgery for cancer.

01 JUN 2022
Healing Back Pain: The Mind-Body Connection
Healing Back Pain: The Mind-Body Connection

A 1991 book by John Sarno that argues a lot of back and neck pain originates from the mind, not the spine or other joints.

15 MAY 2022
An Elegant Puzzle: Systems of Engineering Management
An Elegant Puzzle: Systems of Engineering Management

A book that discusses different aspects of engineering management, primarily focusing on systems and problem-solving within technical and engineering teams.

29 MAR 2022
GeoGuessr
GeoGuessr

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings. It drops players in a random Google Street View location without map markings, and they need to figure out where they are.

17 MAR 2022
Playwright
Playwright

A tool for writing frontend or end-to-end tests that essentially reproduce the work of a human tester by clicking around an application using code instead of muscles.

17 MAR 2022
puppeteer
puppeteer

A Node library which provides a high-level API to control Chrome or Chromium over the DevTools Protocol. Puppeteer runs headless by default, but can be configured to run full (non-headless) Chrome or Chromium.

17 MAR 2022
Scraping web pages from the command line with shot-scraper
Scraping web pages from the command line with shot-scraper

Developed by Simon Willison, this tool uses Playwright to capture screenshots from the command line.

17 MAR 2022
Daylight Saving Time Gripe Assistant Tool
Daylight Saving Time Gripe Assistant Tool

A tool designed to assist with grievances related to Daylight Saving Time.

02 OCT 2020
Moonwalking with Einstein: The Art and Science of Remembering Everything
Moonwalking with Einstein: The Art and Science of Remembering Everything

Joshua Foer's book explores the art of memory, including an interesting section on chicken sexing.

15 JAN 2021
SAF Aranet4 Home: Wireless Indoor Air Quality Monitor
SAF Aranet4 Home: Wireless Indoor Air Quality Monitor

Aranet4 Home is a smart, wireless indoor air quality monitor. It measures CO2 levels, temperature, relative humidity, and atmospheric pressure.

14 FEB 2022
Nobody

The most thrilling action film in a generation, Nobody is a serious genre picture that never takes itself too seriously. Sometimes these lists become weighted down with arthouse fare; brilliant artistic achievements that don’t pass the “do you click the remote button every time you see it running on cable” test. Nobody has already passed that test for me about five times. This film knows what it is. Brilliant.

08 FEB 2022
The Data Detective: Ten Easy Rules to Make Sense of Statistics
The Data Detective: Ten Easy Rules to Make Sense of Statistics

A new book by Tim Harford featuring a thought experiment about a fifty-year newspaper.

23 JAN 2022
Boyd: The Fighter Pilot Who Changed the Art of War
Boyd: The Fighter Pilot Who Changed the Art of War

The biography of John Boyd, OODA loop creator, which explores his impact on military strategy and beyond.

30 SEP 2020
E=mc2: A Biography of the World's Most Famous Equation
E=mc2: A Biography of the World's Most Famous Equation

A biography-style book that brings to light the history, significance, and impact of Einstein's famous equation, E=mc^2.

20 SEP 2019
Einstein 1905: The Standard of Greatness
Einstein 1905: The Standard of Greatness

A book focused on the remarkable year of 1905 when Albert Einstein published three important papers, changing the course of modern physics.

26 NOV 2021
In Europe
In Europe

A collection of the classical pieces Moondog wrote in Germany in the '80s and '90s.

26 NOV 2021
A New Sound Of An Old Instrument
A New Sound Of An Old Instrument

A set of solemn pieces for organ.

26 NOV 2021
An Introduction to Moondog
An Introduction to Moondog

A broad survey of Moondog's work, containing some vocal tracks.

23 OCT 2019
The Design Of Everyday Things
The Design Of Everyday Things

A book by Don Norman about user experience and design principles.

28 SEP 2021
Kubrick
Kubrick

A book by Michael Herr.

24 SEP 2021
Keychron K4 96% Layout 100 Keys Wireless Bluetooth 5.1/Wired USB Mechanical Gaming Keyboard
Keychron K4 96% Layout 100 Keys Wireless Bluetooth 5.1/Wired USB Mechanical Gaming Keyboard

A mechanical keyboard designed for both macOS and Windows, featuring Bluetooth connectivity.

24 SEP 2021
PreSonus Eris E3.5-3.5" Near Field Studio Monitors (Pair)
PreSonus Eris E3.5-3.5" Near Field Studio Monitors (Pair)

Studio monitors providing professional audio quality for music production and mixing.

24 SEP 2021
Logitech for Creators Blue Yeti USB Microphone
Logitech for Creators Blue Yeti USB Microphone

A popular USB microphone known for its quality and versatility, suitable for streaming, podcasting, and recording.

23 SEP 2021
Seebag
Seebag

A carry-on size bag from the Observer Collection, designed by Robert Spangle, built to last forever.

23 SEP 2021
The Observer Collection - Papa
The Observer Collection - Papa

An entry priced option for a quality passport wallet, part of the Observer Collection.

14 SEP 2021
GAN 11 M Pro, 3x3 Magnetic Speed Cube, Magic Puzzle Cube Toy Stickerless Cube Frosted Surface (Black Internal)
GAN 11 M Pro, 3x3 Magnetic Speed Cube, Magic Puzzle Cube Toy Stickerless Cube Frosted Surface (Black Internal)

A Rubik’s cube designed for speedcubing, featuring corner magnets, a center magnet for stability, and tunable tension screws.

16 JUL 2021
More Than Human
More Than Human

A 1953 sci-fi novel that inspired Phil Lesh of the Grateful Dead. The novel features a band of exceptional people 'bleshing' their consciousness to create a super-being.

16 JUL 2021
A Year with Swollen Appendices (Hardback)
A Year with Swollen Appendices (Hardback)

Brian Eno's 1996 book where he introduces the concept of 'scenius', framing the importance of communal creative processes. Recently reissued in 2020.

09 JUL 2021
2024 Hyundai Ioniq 5
2024 Hyundai Ioniq 5

An electric vehicle that utilizes the Electric Global Modular Platform (E-GMP), featuring a flat floor which allows for a deep console that slides rearward so front-seat occupants can enter or exit from either side of the car.

19 MAY 2021
The Black Swan: Second Edition: The Impact of the Highly Improbable (Incerto Book 2)
The Black Swan: Second Edition: The Impact of the Highly Improbable (Incerto Book 2)

Book by Nassim Taleb that discusses the essence of tinkering in the discovery of fundamentally new ideas.

06 MAY 2021
MoMA Design Store
MoMA Design Store

A decorative lamp designed as part of the Akari Light Sculptures series, known for its minimalist and functional design aesthetics.

26 FEB 2021
This Is How They Tell Me the World Ends: The Cyberweapons Arms Race
This Is How They Tell Me the World Ends: The Cyberweapons Arms Race

The book outlines the history of cyberweapons and the global cybersecurity position, highlighting NSO's role in developing surveillance tools.

12 DEC 2019
The Goal: A Process of Ongoing Improvement
The Goal: A Process of Ongoing Improvement

The best book on bottlenecks revolves around Goldratt’s “theory of constraints” and the five focusing steps to uncover bottlenecks.

12 DEC 2019
The Goal: A Business Graphic Novel
The Goal: A Business Graphic Novel

A graphic novel form of 'The Goal', which utilizes Goldratt’s theory of constraints in a graphic novel format.

11 MAR 2021
2001: A Space Odyssey

A film by Stanley Kubrick that renders a not-too-distant future, incorporating contributions from major brands for its set designs and influencing future design trends.

05 AUG 2020
How Buildings Learn: What Happens After They're Built
How Buildings Learn: What Happens After They're Built

Brand adapted Frank Duffy's work into a kind of proto-pace layer framework, expanding it to six S's and noting that 'Because of the different rates of change of its components, a building is always tearing itself apart.'

10 FEB 2021
Country Driving: A Journey Through China from Farm to Factory
Country Driving: A Journey Through China from Farm to Factory

A book by Peter Hessler about his journey through China from the rural countryside to the factories of the urban frontier.

02 FEB 2021
Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon
Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon

An account of the US-Israeli malware attack on Iranian nuclear centrifuges, detailing the use of code as a weapon and exploring the advantages of digital attacks over traditional military actions.

23 APR 2020
Black Hawk Down: A Story of Modern War
Black Hawk Down: A Story of Modern War

Mogadishu is the canonical example of a feral city, as told in this book and movie.

22 DEC 2020
HOLY TSHILI EVERYTHING CHILI CRISP
HOLY TSHILI EVERYTHING CHILI CRISP

A spicy chili oil that combines Asian flavors with everything bagel toppings.

22 DEC 2020
HOLY TSHILI EVERYTHING CHILI FURIKAKE
HOLY TSHILI EVERYTHING CHILI FURIKAKE

A spicy furikake seasoning that merges the flavor profiles of everything bagel toppings, Chinese chili crisp, and Japanese furikake.

11 DEC 2020
Stack independent magazine subscription
Stack independent magazine subscription

A subscription service where you receive a hand-selected indie magazine every month. Known for sending out well-crafted publications with diverse subject matter, one of the highlighted finds is Racquet Magazine.

27 NOV 2020
Aftershokz Aeropex (Rebranded as Shokz OpenRun)
Aftershokz Aeropex (Rebranded as Shokz OpenRun)

For cycling and other activities where blocking your ears is a bad idea, bone conduction headphones let you listen to music or podcasts.

27 NOV 2020
Amaro Angeleno
Amaro Angeleno

For the amaro lover who's tried everything, Amaro Angeleno is a perfect combination of amaro bitterness and California citrus, made by the lovely folks at Ventura Spirits in Southern California.

27 NOV 2020
Ten Thousand Waves Hinoki
Ten Thousand Waves Hinoki

I dream of going back to Ten Thousand Waves, a Japanese onsen-style spa in Santa Fe; it's an oasis of calm and cedar-scented waters. Hinoki is the way to go.

27 NOV 2020
30 Count Gift Tin
30 Count Gift Tin

Book Darts are the classiest little way to save your spot, not only to the page, but down to the sentence.

27 NOV 2020
Dansk Chili Red Kobenstyle Butter Warmer
Dansk Chili Red Kobenstyle Butter Warmer

While it's called a butter warmer, we use this tiny pot for all kinds of things.

27 NOV 2020
Hotel Saint Cecilia Kimono Robe
Hotel Saint Cecilia Kimono Robe

We loved everything about the place, including this robe. Great way to feel like you’re staying in a chic hotel while staying home.

27 NOV 2020
Instant Pot Air Fryer Lid 6 in 1
Instant Pot Air Fryer Lid 6 in 1

Going basic here with the Instapot Airfryer.

27 NOV 2020
Mercury Retrograde
Mercury Retrograde

Full disclosure I haven't yet read Segal's first book yet, but based on her thought-provoking and often quite funny trend reports for K-Hole and Nemesis, I bought a copy on sight and eagerly await its arrival.

27 NOV 2020
Brass Incense Holder
Brass Incense Holder

This incense burner is one of my favourite things—a handsome little brass column that both stores incense (great for travel) and works as a burner.

27 NOV 2020
Candles & Candleholders | Scandinavian designs
Candles & Candleholders | Scandinavian designs

Each year Normann Copenhagen releases a new candle in limited quantities, becoming a new tradition to burn down the candle through December.

27 NOV 2020
Ultrafine Merino Cut One T-Shirt
Ultrafine Merino Cut One T-Shirt

A perfect Merino T-Shirt.

27 NOV 2020
SuperConnect

A beautifully designed radio that lets you tune into global stations.

27 NOV 2020
Phonon 4400 Headphones: Ghostly Edition
Phonon 4400 Headphones: Ghostly Edition

Favorite headphones. Japanese-made, incredible sound, folds flat.

27 NOV 2020
The Black Bibs
The Black Bibs

An affordable, quality pair of cycling bibs made from comfortable, high-quality materials.

27 NOV 2020
Thermapen® ONE
Thermapen® ONE

A fast, accurate thermometer that's essential for cooking.

27 NOV 2020
Wera - 5105650001 Kraftform Plus 334/6 Screwdriver Set with Rack and Lasertip, 6-Pieces
Wera - 5105650001 Kraftform Plus 334/6 Screwdriver Set with Rack and Lasertip, 6-Pieces

A high-quality screwdriver set with laser-etched tips for a superior grip.

27 NOV 2020
Moleskin Pearlsnap Shirt - Olive
Moleskin Pearlsnap Shirt - Olive

A luxurious, made in Portugal designed in Williamsburg shirt. Expensive but worth it.

24 NOV 2020
The 10 Best Books of 2020
The 10 Best Books of 2020

A list of the 10 Best Books of 2020, as selected by The New York Times.

17 NOV 2020
20,000 Days On Earth - Nick Cave
20,000 Days On Earth - Nick Cave

A recommended watch for those interested in Nick Cave, as suggested in the shoutout of the day.

17 NOV 2020
The Nature of Technology: What It Is and How It Evolves
The Nature of Technology: What It Is and How It Evolves

A book by W. Brian Arthur that outlines the evolutionary journey of technology, proposing that new technologies arise not through simple accumulation or random combination, but through an ordered process using existing technologies as components.

31 MAY 2019
Range: Why Generalists Triumph in a Specialized World
Range: Why Generalists Triumph in a Specialized World

A book that explores how broad experiences and the ability to range widely are the keys to success.

11 NOV 2020
The Secret Race: Inside the Hidden World of the Tour de France
The Secret Race: Inside the Hidden World of the Tour de France

An account of doping in cycling, particularly focusing on the relationship between a rider’s natural body makeup and their ability to benefit from doping.

24 SEP 2020
AFROSURF
AFROSURF

A comprehensive, 300 page, limited edition art book on contemporary African surf culture.

11 SEP 2020
Plain Linen Face Mask
Plain Linen Face Mask

Legendary tailors of Saville Row offer up a linen face mask.

02 SEP 2020
GU Energy Original Sports Nutrition Energy Gel, 24-Count, Assorted Flavors
GU Energy Original Sports Nutrition Energy Gel, 24-Count, Assorted Flavors

A pack of energy gels designed for endurance athletes, to be consumed 40 minutes apart during long activities for sustained energy.

02 SEP 2020
Nathan Trailmix Plus Hydration Belt
Nathan Trailmix Plus Hydration Belt

A running belt with a water bottle holder, designed for distance runners to carry water and essentials.

01 SEP 2020
The World's Most Extraordinary Homes
The World's Most Extraordinary Homes

A series focused on homes that adapt to landscapes, with each episode spotlighting architecture that complements its natural surroundings.

01 SEP 2020
Julius Shulman. Modernism Rediscovered
Julius Shulman. Modernism Rediscovered

Examines 400 of Julius Shulman's pictures, known for his photographs of Mid-Century Modern architecture in California.

23 JUL 2020
beans72 Buckwheat Pillows
beans72 Buckwheat Pillows

A buckwheat pillow recommended for neck support that can be shaped in almost any way. The product was praised for its quality and fast shipping.

13 SEP 2019
Thinking in Systems: International Bestseller
Thinking in Systems: International Bestseller

Defines a system as an interconnected set of elements that is coherently organized in a way that achieves something.

03 JUN 2020
The Structure of Scientific Revolutions: 50th Anniversary Edition
The Structure of Scientific Revolutions: 50th Anniversary Edition

A book by Thomas Kuhn that explores how scientific ideas emerge and the importance of paradigms in understanding scientific development.

20 MAY 2020
Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies
Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies

Geoffrey West’s 'Scale' includes insights into the relationship between body mass and metabolic rate, among exploring other universal laws.

15 APR 2020
I Can Hear the Heart Beating as One
I Can Hear the Heart Beating as One

A 1997 album by Yo La Tengo, described by Pitchfork as 'cozy' in a 20th-anniversary review.

08 APR 2020
The Unknown Known
The Unknown Known

A documentary by Errol Morris on Donald Rumsfeld.

08 APR 2020
Known and Unknown: A Memoir
Known and Unknown: A Memoir

A memoir by Donald Rumsfeld.

08 APR 2020
Pearl Harbor: Warning and Decision
Pearl Harbor: Warning and Decision

A book by Roberta Wohlstetter on the events surrounding the attack on Pearl Harbor.

08 JAN 2020
The Immortal Life of Henrietta Lacks
The Immortal Life of Henrietta Lacks

A book by Rebecca Skloot about the story of Henrietta Lacks.

06 MAR 2020
AMASS Botanic Hand Sanitizer
AMASS Botanic Hand Sanitizer

Amass makes premium botanical spirits and has created a very stylish hand wash with cinnamon, allspice, clove, and eucalyptus.

10 JUN 2019
Lurking: How a Person Became a User
Lurking: How a Person Became a User

A new book exploring the transition of individuals into users within digital spaces, touching upon the nuances and impacts of online presence.

26 FEB 2020
Curious: The Desire to Know and Why Your Future Depends On It
Curious: The Desire to Know and Why Your Future Depends On It

Ian Leslie's book offers a graph to describe the relationship between knowledge and curiosity, emphasizing the importance of being curious for future success.

19 FEB 2020
Toyota Production System
Toyota Production System

Taiichi Ohno's 1988 book that explains his simple approach to doing root cause analysis known as 'the five whys', a method that helped revolutionize manufacturing and defined the car market in the 1970s and 1980s.

14 FEB 2020
OmniFocus
OmniFocus

A personal productivity tool notable for its age (12 years old) and its feature set including projects, tasks with due dates, and an inbox for random ideas and todos. It also offers a Weekly Review feature for setting a review cadence on projects.

14 FEB 2020
Hocus Pocus
Hocus Pocus

A book by Kurt Vonnegut that touches on themes of building versus maintenance in human character.

07 FEB 2020
Orality and Literacy (New Accents)
Orality and Literacy (New Accents)

Walter Ong's book that dives into the specific impacts of language on society, exploring how writing has transformed human consciousness more than any other technology.

07 FEB 2020
The Longing for Less: Living with Minimalism
The Longing for Less: Living with Minimalism

Kyle Chayka's book on minimalism, focusing on the challenge of using words to describe minimalism and how writing about emptiness documents presence, highlighting the intricate relationship between language and the concept of less.

27 JAN 2020
What If?: Serious Scientific Answers to Absurd Hypothetical Questions
What If?: Serious Scientific Answers to Absurd Hypothetical Questions

A book by Randall Munroe that explores absurd hypothetical questions with serious scientific answers.

22 JAN 2020
6 Feet Beneath the Moon
6 Feet Beneath the Moon

A moody and weird album by King Krule.

22 JAN 2020
Pure Heroine
Pure Heroine

The debut album by artist Lorde, released when she was sixteen.

14 JAN 2020
The future will be bumpy
The future will be bumpy

In New Dark Age, James Bridle discusses the rising levels of turbulence we are experiencing both in the air and on the ground, in the form of cultural unpredictability.

20 DEC 2019
Ace Ventura: Pet Detective
Ace Ventura: Pet Detective

A movie that came out in 1994, known for its humor and quotability according to Jeff Hughes.

20 DEC 2019
How to Survive a Plague

A documentary about the fight to overcome the AIDS epidemic through political activism.

20 DEC 2019
The Last Rites of Joe May
The Last Rites of Joe May

A sad, Bukowski-esque Chicago story that showcases Dennis Farina’s career-best performance.

20 DEC 2019
MacGruber

Expanded from an SNL sketch into a film, it is highlighted by Jeff Hughes for its humor.

20 DEC 2019
Can You Ever Forgive Me?
Can You Ever Forgive Me?

Contains what the author considers the best scene of the decade, featuring Melissa McCarthy and Richard E. Grant.

20 DEC 2019
Hoop Dreams
Hoop Dreams

Declared as the best film of 1994, Hoop Dreams is celebrated for its considerable achievement though the author admits to not having revisited it frequently.

20 DEC 2019
Mad Max: Fury Road
Mad Max: Fury Road

Praised for its requirement to be watched on the big screen, described as pure, unadulterated cinema.

20 DEC 2019
Spotlight

Appreciated for its Hollywood storytelling quality that could belong to the mid-70s.

20 DEC 2019
Margin Call
Margin Call

A financial crisis film that is smarter and subtler than its peers, focusing more on the people involved in the 2008 events.

20 DEC 2019
Faces Places

Satire raised to the level of high art, this film is recommended for its profound impact, prompting viewers to feel a desire to dance in the streets after watching.

20 DEC 2019
Popstar: Never Stop Never Stopping
Popstar: Never Stop Never Stopping

Described as satire raised to the level of high art and compared to This is Spinal Tap.

12 DEC 2019
Barbarian Days: A Surfing Life (Pulitzer Prize Winner)
Barbarian Days: A Surfing Life (Pulitzer Prize Winner)

A 1992 New Yorker piece on surfing by William Finnegan, which was eventually turned into the Pulitzer Prize-winning book.

09 DEC 2019
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

A book by Steven Pinker that argues the world is significantly better, safer, and healthier than it's ever been.

09 DEC 2019
Icon, Cabin 4 Wheels Suitcase
Icon, Cabin 4 Wheels Suitcase

Crash Baggage’s "handle without care" luggage is meant to withstand all types of travel, featuring pre-dented, lightweight, shock-absorbing polycarbonate cases.

12 NOV 2019
Moondog
Moondog

An album by Moondog that has become a favourite for listening while working or commuting.

12 NOV 2019
Elena Kats-Chernin
Elena Kats-Chernin

A 2016 album by Elena Kats-Chernin, enjoyed for its ability to accompany reading and office work.

12 NOV 2019
The Field Company - Smoother, Lighter Cast Iron Skillets
The Field Company - Smoother, Lighter Cast Iron Skillets

A high-quality American cast iron skillet made to last generations, produced by the Field Company.

05 NOV 2019
The Case for Dennis Rodman: Guide

An amazing 12-part series on Dennis Rodman’s insane basketball achievements.

05 NOV 2019
Insights - Sacred Design Lab

A document discussing modern means of gathering.

05 NOV 2019
Nine Hours Tokyo airport capsule hotel
Nine Hours Tokyo airport capsule hotel

A review of the 'Nine Hours' capsule hotel at Narita airport in Tokyo.

30 OCT 2019
Formal theories of mass behavior
Formal theories of mass behavior

A book by Columbia University sociologist William McPhee, exploring a polling phenomenon related to movie and television stars—specifically, the correlation between a star's popularity and public favorability.

25 OCT 2019
Watchmen (2019 Edition)
Watchmen (2019 Edition)

A graphic novel that explores superheroes in a revolutionary way, exposing them as fallible and complex humans, written by Alan Moore, illustrated by Dave Gibbons and colored by John Higgins.

29 MAR 2019
Say Nothing: A True Story of Murder and Memory in Northern Ireland
Say Nothing: A True Story of Murder and Memory in Northern Ireland

Recommended by the newsletter, this book by Patrick Radden Keefe explores the Troubles in Northern Ireland, supported by extensive research and a cache of secret documents.

22 OCT 2019
Broken Pieces
Broken Pieces

These handmade pretzels are recommended for those who are a salt/crunch kind of snack person. They can be found at the Union Square Greenmarket in NYC or ordered online.

16 OCT 2019
Seven Fires: Grilling the Argentine Way
Seven Fires: Grilling the Argentine Way

Francis Mallmann, an Argentine chef master of grilling over open flames, shares his expertise in Seven Fires: Grilling the Argentine Way.

10 OCT 2019
1Password
1Password

A password manager that stores secure passwords.

16 SEP 2019
Superforecasting: The Art and Science of Prediction
Superforecasting: The Art and Science of Prediction

Philip Tetlock outlines the problem of forecasting, explaining that the approach of hedgehogs (applying a single worldview) is less accurate than foxes (using many inputs). His research has found an inverse correlation between fame and accuracy among experts, particularly highlighting how hedgehogs, despite their confidence and simplicity, are often less reliable forecasters.

13 SEP 2019
Venus in Leo
Venus in Leo

The newest album by HTRK, an Australian band signed to Sam Valenti’s Ghostly label, known for their dark atmospherics, great songwriting, and some occasional feral swagger.

10 SEP 2019
Plot Generator with 500+ Short Story Ideas
Plot Generator with 500+ Short Story Ideas

A writing app designed to keep writers focused by deleting their work if they stop writing for too long.

22 AUG 2019
Young Men with Unlimited Capital: The Inside Story of the Legendary Woodstock Festival Told By The Two People Who Paid for It
Young Men with Unlimited Capital: The Inside Story of the Legendary Woodstock Festival Told By The Two People Who Paid for It

A book reflecting on the experience of financial backing Woodstock, discussing the transformation of rock festivals and the 'Me Generation' that emerged afterwards.

01 AUG 2019
Custom Made Kimono Robe
Custom Made Kimono Robe

Custom made, super soft, 100% cotton kimono robe in serape pattern with green and red as the prominent colors. Made in a government sponsored co-op in India, promoting indigenous weaving and dyeing techniques.

25 JUL 2019
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference

The book that kickstarted the conversation around influencers in marketing, with the story of Hush Puppies' sudden resurgence as a starting point.

22 JUL 2019
?x

Palo Santo cones that burn slowly and evenly, created from the wood that can't be sold as sticks, chipped slowly to preserve essential oils and mixed with a bamboo-based binder. Approximate size of your thumb, good for multiple burn sessions.

16 JUL 2019
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World

A book on machine learning techniques offering insight into how algorithms are shaping our understanding and interaction with the digital world.

03 JUL 2019
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China

Evan Osnos' book detailing his eight years living in Beijing, focusing on Asia and including geopolitical coverage.

27 JUN 2019
Chernobyl
Chernobyl

A miniseries by HBO that has received impressive ratings and lived up to the hype.

06 JUN 2019
Zojirushi SM-SA48RW Stainless Steel Vacuum Insulated Mug
Zojirushi SM-SA48RW Stainless Steel Vacuum Insulated Mug

The to go mug recommended is known for keeping hot liquids hot and cold ones cold for a long time. It is manufactured by the Japanese brand Zojirushi and has a cult following for its durability and effectiveness.

28 MAY 2019
Winnow Your Words: Kimi's Book of Haiku
Winnow Your Words: Kimi's Book of Haiku

A book of 'haikus' by Kimi Raikkonen, published by Mission Winnow.

14 MAY 2019
Grand Prix Driver - Season 1

A Prime Video show about the McLaren F1 team that goes much deeper into the car.

10 MAY 2019
Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Amusing Ourselves to Death: Public Discourse in the Age of Show Business

A book by Neil Postman about the reduction of everything to entertainment.

08 MAY 2019
Secondhand: Travels in the New Global Garage Sale
Secondhand: Travels in the New Global Garage Sale

A book about what happens to things we get rid of and how it impacts consumer identity and values.

24 APR 2019
Educated: A Memoir
Educated: A Memoir

A memoir about growing up in an ultra-religious Mormon household that was completely disconnected from the outside world, leading to Westover's escape through education.

27 MAR 2019
The Spy and the Traitor: The Greatest Espionage Story of the Cold War
The Spy and the Traitor: The Greatest Espionage Story of the Cold War

The story of one of the highest level KGB defectors who worked with MI6 for years, resembling a real-life John Le Carre novel.

24 APR 2019
The Looming Tower
The Looming Tower

One of the smartest books about radical Islam, providing a comprehensive history.

24 APR 2019
God Save Texas: A Journey into the Soul of the Lone Star State
God Save Texas: A Journey into the Soul of the Lone Star State

Wright writes a personal narrative around Texas, highlighting its changing demographics and significant role in the American story.

24 APR 2019
My Sister, the Serial Killer: A Novel
My Sister, the Serial Killer: A Novel

A fictional account of two sisters, one of whom has a predilection for murder.

24 APR 2019
Hillbilly Elegy: A Memoir of a Family and Culture in Crisis
Hillbilly Elegy: A Memoir of a Family and Culture in Crisis

Often cited in discussions about the 2016 US presidential election, it's a memoir that explores the author's Appalachian upbringing and its broader implications on American society.

24 APR 2019
Judas: How a Sister's Testimony Brought Down a Criminal Mastermind
Judas: How a Sister's Testimony Brought Down a Criminal Mastermind

A memoir by Astrid Holleeder about her life and the struggles she faced with her brother, a notorious criminal in Amsterdam, and her decision to help put him away.

19 APR 2019
Working
Working

Robert Caro’s new book titled 'Working', is a 204-page documentation of his work and approach to writing some of the most acclaimed biographies of the last 50 years.

15 APR 2019
Icarus
Icarus

The Oscar-winning Netflix documentary about doping.

09 APR 2019
Scouting and Scoring: How We Know What We Know about Baseball
Scouting and Scoring: How We Know What We Know about Baseball

A book about the blend of quantitative and qualitative judgement in baseball, discussing the convergence between scouts and scorers in the sport.

09 APR 2019
Sprawlball: A Visual Tour of the New Era of the NBA
Sprawlball: A Visual Tour of the New Era of the NBA

The book describes the shift in strategy in basketball with the advent of data-intensive technology and new insights, leading to a new playing strategy focused on the value of three-pointers and layups.

01 APR 2019
Dreyer's English: An Utterly Correct Guide to Clarity and Style
Dreyer's English: An Utterly Correct Guide to Clarity and Style

A writing guide by the copy chief of Random House.

28 MAR 2019
AirPods 3

The new Airpods announced by Apple include better battery, faster Bluetooth syncing, and 'Hey Siri' support. Described as transformative, they offer a cordless experience with easy music control and the ability to perform tasks without needing to use your phone.

22 MAR 2019
Why Nations Fail: The Origins of Power, Prosperity, and Poverty
Why Nations Fail: The Origins of Power, Prosperity, and Poverty

A book that explores the reasons why some nations develop and prosper while others lag behind.

19 MAR 2019
The Sports Gene: Inside the Science of Extraordinary Athletic Performance
The Sports Gene: Inside the Science of Extraordinary Athletic Performance

David Epstein explores the science of athleticism, delving into genetics and how various factors influence sports performance.

19 MAR 2019
The Clock Of The Long Now: Time and Responsibility
The Clock Of The Long Now: Time and Responsibility

This book by Stewart Brand discusses concepts of long-term thinking and responsibility, with insights into digital and physical preservation.

Editions

22 MAY 2024
The Panel Discussion Edition

On conference Q&As, productive debate, and thinking before you speak.

18 MAY 2024
The Saturday Selection, Vol. 3

Neuralink's first patient, your mom's X-Rated novel, personal "brownouts", and more.

17 MAY 2024
Noah and Colin talk WITI

On news hooks, disco clams, and the KLF

16 MAY 2024
The Routines Edition

On cardboard shredding, panic, and showing up.

15 MAY 2024
The AI Ratings Edition

On chess, chatbots, and stakes.

11 MAY 2024
The Saturday Selection, Vol. 2

On hating Workday, Michelin soft power, and lotter

04 MAY 2024
The Saturday Selection, Vol. 1

WITI’s Weekend Roundup

23 APR 2024
The Parenting Rules Edition

On projecting, gaslighting, and the school run.

28 MAR 2024
The MrBeast Edition

On trial and error, YouTube, and game shows.

27 FEB 2024
The WITI Recommends Edition

On products, projects, and fifth birthdays.

20 FEB 2024
Early Look: WITI Recommends

We're testing out a new recommendation site.

10 JAN 2024
The Ollie Edition

On history, skating, and Florida.

09 JAN 2024
The My War Edition

On skateboarding, bails, and the creative process.

28 DEC 2023
The Chain of Thought Edition

On AI, hospitality, and omotenashi

27 DEC 2023
The Maritime Law Edition

On seafaring, frameworks, and ethics

20 DEC 2023
The Project Farm Edition

On YouTube, DIY, and reviews.

29 NOV 2023
Airplane Hacking Edition

On software, flying, and building a culture of security

02 NOV 2023
The Waldenponding Edition

On social media, calls to abandon technology, and FOMO

31 OCT 2023
The Classification Edition

On AI, business, and the value of boring tasks.

10 OCT 2023
The Ozempic Edition

On weight loss, pharma, and market dynamics

03 OCT 2023
The Bee Edition

On urban beekeeping, colony collapse disorder, and complexity theory

15 SEP 2023
The Wizard Edition

On movies, Mario, and pop culture history.

31 AUG 2023
The Hallucinations Edition

On AI, creativity, and what computers are and aren't good at

30 AUG 2023
The Autogrill Edition

On Italy, travel, and merchandising

25 AUG 2023
Summer Friday Link Dump Edition

On bees, returns, and noise.

17 AUG 2023
The E-bike Edition

On suburbia, electric vehicles, and reshaping space

10 AUG 2023
The Metamorphosis Edition

On caterpillars, cocoons, and competition

04 AUG 2023
The Friday Link Dump Edition

On microwaves, Modelo, and medicine.

01 AUG 2023
The 2x2 Edition

On consulting, presentations, and the enduring power of the four-box

27 JUL 2023
The Overhang Edition

On technology, diffusion, and transformers.

26 JUL 2023
The Language Limits Edition

On biology, physics, and the places where words fail us

19 JUL 2023
The Parking Edition

On alternate side, cities, and cars

06 JUL 2023
The Balance of Power Edition

On companies, employees, and reassessments

22 JUN 2023
The Creative Loop Edition

On scaling, time, and feedback

15 JUN 2023
The Signature Color Edition

On brands, ownership, and associations

13 JUN 2023
The Enchilada Edition

On San Antonio, lunch, and the magic of melty cheese

25 MAY 2023
The Youtube Edition

On cycles, platforms, and staying power

03 MAY 2023
The Media Probe Edition

On theory, predictions, and technology

25 APR 2023
The Office Personality Testing Edition

On teams, behavior, and pseudoscience

20 APR 2023
The David Grann Release Week Edition

On David Grann, David Grann, and David Grann.

06 APR 2023
The AI Overconfidence Edition

On code, software, and predictions

30 MAR 2023
The Sustained Greatness Edition

On novelty, sports, and value.

21 MAR 2023
The Caterpillar Edition

On science, rebirths, and the food chain

07 MAR 2023
The Costco Edition

On packaging, strategy, and consumer love

24 FEB 2023
The Friday Links Edition

On China, chinos, and airline miles

22 FEB 2023
The Synthetic Research Edition

On AI, surveys, and using large language models for research

10 FEB 2023
Friday Selects with Chris Black

Photos from London and Stockholm

09 FEB 2023
The Conway's Law Edition

On navigation, systems, and design

08 FEB 2023
The Subway Art Edition

On graffiti, New York, and Futura

02 FEB 2023
The Secondhand Watch Edition

On luxury, markets, and certification

01 FEB 2023
The Mr. Zip Edition

On advertising, culture, and the USPS

31 JAN 2023
The Eddie Would Go Edition

On surf, timing, and Eddie Aikau

25 JAN 2023
The Folksonomy Edition

On organization, tagging, and the changing ways we file away data

30 DEC 2022
The EOY Wrapped Edition

The Best of 2022

29 DEC 2022
The Code x AI Edition

On code, partnerships with AI, and how our tools shape us.

27 DEC 2022
The Moondog Edition

On Moondog and flow states

16 DEC 2022
The BrXnd Edition

On brands, AI, and collaborations

15 DEC 2022
The Video Games in Sports Edition

On Nascar, creative thinking, and training

09 DEC 2022
The AI-Generated Children's Book Edition

On large language models, creativity, and tomato juice

23 NOV 2022
The Tech Staffing Edition

On SBF, theories, and narratives that stick

22 NOV 2022
The Online Gambling Edition

On California, wagers, and knock-on effects

10 NOV 2022
The WITIBot Edition

On SMS, interesting links, and fun experiments

02 NOV 2022
The Omnivorous Inspiration Edition

On creativity, dot connecting, and relevance

01 NOV 2022
The Brand Positioning Edition

On strategy, purpose, and emotional resonance (or lack thereof)

28 OCT 2022
The Friday Recommends Edition

On shaving cream, boots, and magnetic hooks

26 OCT 2022
The Language Compression Edition

On acronyms, codes, and shared culture

19 OCT 2022
The Magic Prompt Edition

On technology, text-to-image services, and the spells that lead to great results

12 OCT 2022
The Lumpers & Splitters Edition

On labels, evolution, and the various approaches to building taxonomies

05 OCT 2022
The Paid Subscriber Edition

On WITI, subscriptions, and some new experiments

05 OCT 2022
Introducing WITI Subscriber Discord

A new way to connect with WITI

29 SEP 2022
The Semantic Bleaching Edition

On language, overuse, and Generation Hyperbole

22 SEP 2022
The Adobe/Figma Edition

On growth, M&A, and innovation

14 SEP 2022
The No Oddjob Edition

On Goldeneye, nostalgia, and the spread of ideas

02 SEP 2022
The New Key Art Edition

On streaming, visuals, and storytelling

30 AUG 2022
The Suspense Edition

On Hitchcock, suspense, and emotion

25 AUG 2022
The Vacation Links Edition (Day 2)

A few links to tide you over.

24 AUG 2022
The Vacation Links Edition (Day 1)

A few links to tide you over.

16 AUG 2022
The Optical Illusion Edition

On perception, color, and guesses

02 AUG 2022
The Herb Sundays Edition

On SV4, curation, and attention to detail

29 JUL 2022
The Tetris Edition

On records, hypertappers, and rolling

26 JUL 2022
The Language Limits Edition

On biology, physics, and the places where words fail us

20 JUL 2022
The Shape of Stories Edition

On McPhee, Vonnegut, and attempts to picture stories

14 JUL 2022
The Complexity Edition

On cars, traffic, and the science behind emergent behavior

12 JUL 2022
The Draft Pick Edition

On markets, value, and leverage

28 JUN 2022
The Keen's Edition

On chops, hospitality, and the past

21 JUN 2022
The Learning Styles Edition

On VARK, data, and flexibility

14 JUN 2022
The Light and Easy Recs Edition

On apps, wine glasses, and a damned good overshirt

02 JUN 2022
The Laugh Track Edition

On live shows, social pressure, and comedy

01 JUN 2022
The Back Pain Edition

On root causes, the mind, and resolution

15 MAY 2022
The Executive Edition (5/15/22)

On teams, basketball, and Saville Row

03 MAY 2022
The Vaporfly Update Edition

On running, technology, and sponsorships

25 APR 2022
The Executive Edition (4/24/22)

On sushi, corporate identity, and the FT's David Gardner

14 APR 2022
The Mr. Zip Edition

On advertising, culture, and the USPS

08 APR 2022
Interstitial Journaling Edition

On caches, focus, and memory

29 MAR 2022
The GeoGuessr Edition

On games, location, and educated guesses

21 MAR 2022
The Executive Edition 3/20/33

On Tetris, F1 and Brunello Cucinelli

17 MAR 2022
The End-to-End Testing Edition

On software, QA, and halting

08 MAR 2022
The Media Probe Edition

On theory, predictions, and technology

02 MAR 2022
The Chicken Sexing Edition

On genetics, farming, and the incredible power of intuition

01 MAR 2022
The Indoor Air Edition

On CO2, students, and ventilation

25 FEB 2022
The Kajitsu Edition

On sound, detail, and harmony

24 FEB 2022
The Conflict of Interest Edition

On journalism, butting heads, and peer review

17 FEB 2022
The Tech Hype Edition

On tulips, NFTs, and the boring middle

14 FEB 2022
The Executive Edition (2/13/2022)

The piping hot pre-Superbowl delivery

09 FEB 2022
The Pruh-Zhoot Edition

On culture, Italy, and the words we use to describe food

08 FEB 2022
The Media Timescale Edition

On the structure of news, pace layers, and the fifty-year newspaper

07 FEB 2022
The Executive Edition (2/6/2022)

The subscribers only weekend selects from your friends Colin and Noah

02 FEB 2022
The Brand Positioning Edition

On strategy, purpose, and emotional resonance (or lack thereof)

23 JAN 2022
The Executive Edition (1/23/2022)

On OODA, a bonkers personal website, and what Noah watched on Youtube

21 JAN 2022
The Bat Edition

On the pandemic, origin, and nature

20 JAN 2022
The Magic Helmet Edition

On protection, sponsorship, and Red Bull

12 JAN 2022
The Childhood Amnesia Edition

On memory, imagery, and emotions

11 JAN 2022
The P vs. NP Edition

On complexity, computer science, and time

23 DEC 2021
The Brain Edition

On connections, human behavior, and fMRI

16 DEC 2021
The Log4j Edition

On security, open source, and fallout

12 DEC 2021
The Executive Edition (12/12/2021)

RSVP for our holiday gathering!

09 DEC 2021
The Midrange Edition

On shots, analytics, and strategy

01 DEC 2021
The Returns Edition

On holiday shopping, logistics, and tradeoffs

26 NOV 2021
The Moondog Edition

On Moondog and flow states

18 NOV 2021
The Explore/Exploit Edition

On learning, going deep, and curiosity

02 NOV 2021
The Signature Color Edition

On brands, ownership, and associations

20 OCT 2021
The Serverless Edition

On Alexa, connecting systems, and programming

12 OCT 2021
The Sleep and Alcohol Edition

On quantification, Oura, and patterns

08 OCT 2021
The Norman Door Edition

On doors, design, and the power of affordances

07 OCT 2021
The Pro Athlete Edition

On vaccines, painkillers, and permission

30 SEP 2021
The Paradigm Shift Edition

On cycles, learning, and COVID

28 SEP 2021
Conway's Law Edition

On navigation, systems, and design

24 SEP 2021
The WFH Setup Edition

On desks, ergonomics, and adapting

23 SEP 2021
The Chatbot Edition

On Turing, patterns, and arguments

14 SEP 2021
The Rubik’s Cube Edition

On puzzles, speed, and the thrill of the solve

09 SEP 2021
The Hypercar Edition

On regulations, competitive imbalance, and a new approach

08 SEP 2021
The Yahoo! Answers Edition

On questions, puppies, and the endless challenges of online communities

19 AUG 2021
The Academic Paper Edition

On research, untapped gems, and pain as the process

12 AUG 2021
The NYC Hoops Edition

On nets, rims, and operating at scale

27 JUL 2021
The It Runs Doom Edition

On video games, open source, and the magical evolution of technology

16 JUL 2021
The Scenius Edition

On culture, moments, and Eno

09 JUL 2021
The EV Design Edition

On aesthetics, imagination, and escaping the tyranny of the powertrain

02 JUL 2021
The Lying Edition

On crime, cues, and patterns

18 JUN 2021
The Loyalty Edition

On brands, loyalty, and the power of real estate

16 JUN 2021
Universal Paperclips Edition

On AI, gaming, and addiction

08 JUN 2021
The Winamp Skin edition

On memory, technology, and customization

28 MAY 2021
The Advice Edition

On assistance, mental models, and problem solving

25 MAY 2021
The Spatial Memory Edition

On F1, Athletes, and the memory palace

19 MAY 2021
The Tinkering Edition

On experimentation, learning, and being in the weeds

06 MAY 2021
The Carrier Pigeon Edition

On wartime, advance visual systems, and birds

30 APR 2021
The Antipattern Edition

On code, patterns, and networks

28 APR 2021
The Information Theory Edition

On ideas, predictability, and understanding the world

22 APR 2021
The NSO Hacking Edition

On technology, spying, and the cat and mouse game

16 APR 2021
Why is this interesting? - The Queuing Edition

On airplane boarding, supply chains, and the theory of constraints

08 APR 2021
The Subsystems Edition

On layers, interfaces, and the architecture of complexity

01 APR 2021
Why is this interesting? - The Remote Working Edition

On offices, Slack, and how we deal with new media

30 MAR 2021
The Mission Winnow Edition

On Formula 1, sponsorships, and tobacco

24 MAR 2021
The Youtube Edition

On videos, learning, and the WITI channel picks

11 MAR 2021
The City Aesthetic Edition

On Hong Kong, future visions, and the past

03 MAR 2021
The Pace Layers Edition

On time, culture, and shearing layers

24 FEB 2021
The Invention vs. Innovation Edition

On Schumpeter, creating new things, and modern approaches

19 FEB 2021
The Expertise Edition

On experts, armchair experts, and critical thinking

16 FEB 2021
The Future Pandemic Edition

On planning, epidemiology, and the ability to walk and chew gum

10 FEB 2021
09 FEB 2021
03 FEB 2021
02 FEB 2021
Why is this interesting? - The BlastDoor Edition

On iOS, security, and a game of cat and mouse

26 JAN 2021
Why is this interesting? - The Collectivist Sports Edition

On the NBA, rules, and the operating principles of American sports leagues

15 JAN 2021
Why is this interesting? - The CO2 Edition

On ventilation, monitoring, and safety

13 JAN 2021
Why is this interesting? - The Bitcoin Bloopers Edition

On currency, security, and redundancies

12 JAN 2021
Why is this interesting? - The AWS Edition

On Amazon, cloud computing, and what it takes to build platforms

05 JAN 2021
Why is this interesting? - The Creativity in Sports Edition

On soccer, emulation, and styles of play

01 JAN 2021
Why is this interesting? - The Feral Cities Edition

On megacities, urbanism, and tribal politics

22 DEC 2020
Why is this interesting? - The Hacking Edition

On social engineering, fraud, and clever manipulation

11 DEC 2020
Why is this interesting? The Hostile Architecture Edition

On cities, the use of outdoor space, and baseline dignity.

02 DEC 2020
Why is this interesting? - The Public Health Edition

On science, unintended consequences, and the realities of behavior

27 NOV 2020
Why is this interesting? - The Gift Guide Edition

On books, objects, and other stuff worth buying

24 NOV 2020
Why is this interesting? - The Designated Player Edition

On talent, the NBA, and the supermax contract

17 NOV 2020
Why is this interesting? - The Progress Edition

On technology, innovation, and becoming smaller and cheaper

13 NOV 2020
Why is this interesting? - The Pruh-Zhoot Edition

On culture, Italy, and the words we use to describe food

11 NOV 2020
Why is this interesting? - The Specialization Edition

On sports, growing up, and the tradeoffs between a broad and narrow approach

03 NOV 2020
Why is this interesting? - The Upgrade Edition

On new gadgets, app accumulation, and the magic of a clean install

28 OCT 2020
Why is this interesting? - The Allergy Edition

On peanuts, kids, and the complexities of human health

22 OCT 2020
Why is this interesting? - The COVID and Africa Edition

On Africa's pandemic response, economics, and resilience

15 OCT 2020
Why is this interesting? - The Wine Happiness Edition

On taste, price, and how the two come together to shape our perception

13 OCT 2020
Why is this interesting? - The Corporate Art Edition

On multinationals, original art, and soft diplomacy

09 OCT 2020
Why is this interesting? - The Technical Debt Edition

On cruft, culture, and the value of ongoing maintenance

07 OCT 2020
Why is this interesting? - The Patchwork Pandemic Edition

On cities, COVID, and cognitive dissonance.

02 OCT 2020
Why is this interesting? - The Chicken Sexing Edition

On genetics, farming, and the incredible power of intuition

30 SEP 2020
Why is this interesting? - The P vs. NP Edition

On computer science, algorithms, and the meaning of hard problems

24 SEP 2020
Why is this interesting? - The Loading Bar Edition

On delays, processing, and communication

11 SEP 2020
Why is this interesting? - The Risk Edition

On COVID, consistency, and making good decisions

02 SEP 2020
Why is this interesting? - The Running Edition

On exercise, growth, and miles covered

01 SEP 2020
26 AUG 2020
Why is this interesting? - The Survivorship Bias Edition

On decision-making, basketball, and the danger of grand narratives

20 AUG 2020
12 AUG 2020
Why is this interesting? - The 2x2 Edition

On consulting, presentations, and the enduring power of the four-box

30 JUL 2020
Why is this interesting? - The Training Wheels Edition

On milestones, balance bikes, and adventure

23 JUL 2020
Why is this interesting? - The Low-Rake Edition

On brake ducts, copying, and competition in Formula 1

16 JUL 2020
Why is this interesting? - The Routine Edition

On running, mixes, and the magic of combining music with space

07 JUL 2020
Why is this interesting? - The Modern NBA Edition

On basketball, strategy, and the questioning of conventional wisdom

01 JUL 2020
Why is this interesting? - The Goodhart's Law Edition

On measurements, goals, and how systems are shaped by the metrics you chase

25 JUN 2020
Why is this interesting? - The Rivers Edition

On the United States, geography, and geopolitics

16 JUN 2020
Why is this interesting? - The Market Design Edition

On Robinhood, retail investors, and the rules of games

10 JUN 2020
03 JUN 2020
Why is this interesting? - The Paradigm Edition

On ideas, science, and large-scale shifts in understanding

02 JUN 2020
Why is this interesting? - The Today Edition

On racism, history, and America

29 MAY 2020
Why is this interesting? - The Seeing Yourself on Zoom Edition

On kids, therapists, and the challenges we all face adopting new technologies

20 MAY 2020
Why is this interesting? - The Bat Edition

On lifespan, disease, and the unique set of circumstances that exist within the only flying mammal

12 MAY 2020
Why is this interesting? - The Transmission Edition

On complexity, Pace Layers, and keeping the economy out of alignment

07 MAY 2020
Why is this interesting? - The Bacteria Edition

On microbes, health, and the unexpected usefulness of the appendix

01 MAY 2020
Why is this interesting? - The China Edition

On economic models, competition, and the realignment of the world

23 APR 2020
Why is this interesting? - The Feral Cities Edition

On megacities, urbanism, and tribal politics

15 APR 2020
Why is this interesting? - The Live Music Edition

On performance, acoustics, and re-thinking what you know

08 APR 2020
Why is this interesting? - The Known Unknowns Edition

On risk, knowledge, and the unfamiliar

01 APR 2020
Why is this interesting? - The Marble Racing Edition

The Marble Racing Edition On sports, YouTube, and the endless search for mindless entertainment

26 MAR 2020
Why is this interesting? - The Contributor’s Edition

On WITI, birthdays, and guest editions

18 MAR 2020
Why is this interesting? - The Viral Time Edition

On COVID-19, information, and the quickening pace of life

13 MAR 2020
11 MAR 2020
Why is this interesting? - The Forward This Email Edition

On misinformation, research, and staying informed

06 MAR 2020
Why is this interesting? - The Moral Obligation Edition

On Coronavirus, perception, and shared cultural values

26 FEB 2020
Why is this interesting? - The Curiosity Curve Edition

On code, cooking, and finding better ways to teach people valuable skills

19 FEB 2020
Why is this interesting? - The Five Whys Edition

On companies, change, and the challenges of root cause analysis

14 FEB 2020
Why is this interesting? - The Maintainance Edition

On wheat, tasks, and maintenance as a feature

11 FEB 2020
Why is this interesting? - The Public/Private Edition

On New York City, coffee shops, and blurred boundaries

07 FEB 2020
Why is this interesting? - The Medium is the Message Edition

On language, thought, and the enduring legacy of Marshall McLuhan

05 FEB 2020
Why is this interesting? - The Trade Deadline Edition

On basketball, bureaucracy, and the fascination with trades in sports

27 JAN 2020
Why is this interesting? - The Data Edition

On numbers, context, and clarity

22 JAN 2020
Why is this interesting? - The Genre-Bending Edition

On music, taxonomies, and the shift to a more ontological approach to categorization

17 JAN 2020
Why is this interesting? - The Health Reads of 2019 Edition

On blood tests, pregnancy, and dentists

14 JAN 2020
Why is this interesting? - The Turbulence Edition

On aerodynamics, culture, and predictability

03 JAN 2020
Why is this interesting? - The Business Reads of 2019 Edition

On digital advertising, the SATs, and office astrology

30 DEC 2019
Why is this interesting? - The Decade Memory Edition

On sports, culture, and how who we remember from a given period changes over time

24 DEC 2019
Why is this interesting? - The Certainty Edition

On betting, predictions, and the language we use to forecast

20 DEC 2019
Why is this interesting? - Decade in Film Edition

On movies, the 2010s, and the advantages of time to reflect

19 DEC 2019
Why is this interesting? - The Bentonville Edition

On Walmart, urban planning, and what it takes to compete for talent in the digital age

16 DEC 2019
Why is this interesting? - The Making-Of Edition

On WITI, writing, and what it takes to get a newsletter out five days a week

12 DEC 2019
Why is this interesting? - The Airplane Boarding Edition

On queuing, bottlenecks, and the theory of constraints

09 DEC 2019
Why is this interesting? - The Macro Edition

On optimism, realism, and global progress

04 DEC 2019
Why is this interesting? - The Correction Edition

On journalism, expertise, and the Gell-Mann Amnesia Effect

28 NOV 2019
Why is this interesting? - The Thanksgiving Edition

A special WITI with links from the community. Thanks to all who contributed!

25 NOV 2019
Why is this interesting? - The Videogame Edition

On Fortnite, Doom, and media shaping messages

21 NOV 2019
Why is this interesting? - The Marketing Agency Edition

On advertising, experimentation, and the challenge of being a marketing agency in 2019

18 NOV 2019
Why is this interesting? - The Egg Manning Edition

On arguments, straw mans, and cherry picking tweets

15 NOV 2019
Why is this interesting? - The AI Copyright Edition

On machine learning, creativity, and the law

12 NOV 2019
Why is this interesting? - The Back Catalog Edition

On media, archives, and our addiction to the new

05 NOV 2019
Why is this interesting? - The Load Management Edition

On the NBA, physical play, and nostalgia

04 NOV 2019
Why is this interesting? - The 1.5x Edition

On Netflix, podcasts, and sped-up playback

30 OCT 2019
Why is this interesting? - The Double Jeopardy Edition

On popularity, loyalty, and the unexpected relationship between the two

25 OCT 2019
Why is this interesting? - The Watchmen Edition

On Watchmen, TV, and extending remix culture to new media

23 OCT 2019
Why is this interesting? - The Norman Door Edition

On expectations, affordances, and user experience design

22 OCT 2019
17 OCT 2019
Why is this interesting? - The Replication Crisis Edition

On the Stanford Prison Experiment, the "Marshmallow Test", and the trouble in psychology

16 OCT 2019
Why is this interesting? - The Shape of Stories Edition

On McPhee, Vonnegut, and attempts to picture stories

10 OCT 2019
Why is this interesting? - The Security Edition

On scams, passwords, and the security anti-patterns that do more harm than good

07 OCT 2019
Why is this interesting? - The Nuance Edition

On The Joker, Bill Maher, and the meaning of calls for more nuance

03 OCT 2019
Why is this interesting? - The Waldenponding Edition

On social media, calls to abandon technology, and FOMO

25 SEP 2019
Why is this interesting? - The Quantum Supremacy Edition

On quantum computing, quantum supremacy, and the inadequacies of language

24 SEP 2019
Why is this interesting? - The Art & Medicine Edition

On medicine, ambiguity, and the value of an interdisciplinary approach

19 SEP 2019
Why is this interesting? - The Neuroscience Edition

On neuroscience, replication, and bad science

16 SEP 2019
Why is this interesting? - The Foreign Policy Edition

On hedgehogs, foxes, and how the two approaches work in the arena of foreign policy

13 SEP 2019
Why is this interesting? - The Creative Systems Edition

On creativity, systems, and how to make them work better together

11 SEP 2019
Why is this interesting? - The Forum Edition

On forums, social media, and the power of friction in protecting communities

10 SEP 2019
Why is this interesting? - The Parenting/Health Picks Edition

On parenting, mental illness, and maternal care

06 SEP 2019
Why is this interesting? - The Helmet Edition

On bikes, safety in numbers, and the helmet debate

28 AUG 2019
27 AUG 2019
Why is this interesting? - The Formula 1 Edition (Part One)

On Formula 1 racing, competitiveness, and aerodynamics

22 AUG 2019
Why is this interesting? - The Boomer Edition

On millennials, boomers, and nostalgia-fueled shade

19 AUG 2019
12 AUG 2019
Why is this interesting? - The Antibiotic Edition

On colds, antibiotics, and urgent care

07 AUG 2019
Why is this interesting? - The 100th Edition

On guests, guests, and guests

05 AUG 2019
Why is this interesting? - The Fermi Paradox Edition

On aliens, intelligence, and the universe

01 AUG 2019
Why is this interesting? - The Wikipedia Edition

On research, Wikipedia, and circular reporting

31 JUL 2019
Why is this interesting? - The Content Moderation Edition

On social media, content moderation, and the abuse problem

25 JUL 2019
Why is this interesting? - The Reach vs. Influence Edition

On reach, influence, and the confusion between the two

22 JUL 2019
Why is this interesting? - The Disruption Edition

On technology, competition, and the real definition of disruption

18 JUL 2019
Why is this interesting? - The Climate Investing Edition

On coal, climate change, and investing

16 JUL 2019
Why is this interesting? - The Machine Learning Edition

On recurrent neural networks, McLuhan, and experimentation

12 JUL 2019
Why is this interesting? - The Copernican Edition

On forecasting, Copernicus, and our slow-moving reality

10 JUL 2019
03 JUL 2019
Why is this interesting? - The Evan Osnos Edition

On train accidents, nuclear war in North Korea, and the relationship between China and the United States

01 JUL 2019
Why is this interesting? - The Jia Tolentino Edition

On vaping, religion, and "The Overwhelming Emotion of Hearing Toto's 'Africa' Remixed to Sound Like It’s Playing in an Empty Mall"

27 JUN 2019
Why is this interesting? - The Cochrane Edition

On health, empiricism, and systematic reviews

24 JUN 2019
Why is this interesting? - The Ever-Waser Edition

On AirPods, social media, and what counts as insightful

21 JUN 2019
Why is this interesting? - The Autonomous Edition

On sensors, safety, and autonomous vehicles

18 JUN 2019
Why is this interesting? - The Oldest Child Edition

On birth order, personality, and the stories we tell ourselves about our kids

13 JUN 2019
Why is this interesting? - The SaaS Edition

On software, Salesforce, and the failures of digital transformation

06 JUN 2019
Why is this interesting? - The Information Fiduciary Edition

On Facebook, privacy, and their fiduciary responsibility to protect your data

03 JUN 2019
Why is this interesting? - The Dark Forest Edition

On blogging, nostalgia, and the dark forest theory of the internet

28 MAY 2019
Why is this interesting? - The David Grann Edition

On David Grann, true crime, and great reporting

22 MAY 2019
Why is this interesting? - The Mental Model Edition

On advice, instruction, and the value of mental models

20 MAY 2019
Why is this interesting? - The Oscar Debate Edition

On Netflix, The Oscars, and what makes a movie a movie

17 MAY 2019
Why is this interesting? - The Sackler Edition

On the Sackler family, philanthropy, and reputation laundering

14 MAY 2019
Why is this interesting? - The Sports Fandom Edition

On sports, fandom, and attracting new viewers

10 MAY 2019
Why is this interesting? - The Polling Edition

On polling, Postman, and opinions

08 MAY 2019
Why is this interesting? - The Micromobility Edition

On e-bikes, economics, and the changing shape of cities

03 MAY 2019
Why is this interesting? - The Evernote edition

On Evernote, digital archiving, and outboard brains

30 APR 2019
Why is this interesting? - Tuesday, April 30

On China, credit, and the Gell-Mann Amnesia Effect

24 APR 2019
Why is this interesting? - Wednesday, April 24

On memory, reflection, and Educated

19 APR 2019
Why is this interesting? - Friday, April 19

On Robert Caro, power, and pace layers

16 APR 2019
Why is this interesting? - Tuesday, April 16

On golf, Tiger, and Sunday at the Masters

15 APR 2019
Why is this interesting? - Monday, April 15

On Disney+, streaming competition, and synergy

11 APR 2019
Why is this interesting? - Thursday, April 10

On libraries, libraries, and National Library Week

09 APR 2019
Why is this interesting? - Tuesday, April 9

On data, intuition, and the modern moment

04 APR 2019
Why is this interesting? - Thursday, April 4

On YouTube, algorithms, and bad recommendations

03 APR 2019
Why is this interesting? - Wednesday, April 3

On subliminal advertising, cigarettes, and F1 racing

01 APR 2019
Why is this interesting? - Monday, April 1

On prison, crime, and society

28 MAR 2019
27 MAR 2019
Why is this interesting? - Wednesday, March 27

On Cold War spycraft and intrigue

26 MAR 2019
Why is this interesting? - Tuesday, March 26

On nostalgia and the effects of technology

25 MAR 2019
Why is this interesting? - Monday, March 25

A deep dive into synthetic diamonds (and a bonus cactus)

22 MAR 2019
Why is this interesting? - Friday, March 22

On knitting machines, Luddites, and the research high

20 MAR 2019
Why is this interesting? - Wednesday, March 20

On The Vessel, Selfies, and Stories

19 MAR 2019
Why is this interesting? - Tuesday, March 19

Are you paid to stay on top of things or get to the bottom of them?

© WITI Industries, LLC.