Walter Kiechel | Books & Literature » Non-Fiction

Lords of Strategy: The Secret Intellectual History of the New Corporate World

Lords of Strategy: The Secret Intellectual History of the New Corporate World

Recommended By

12 AUG 2020

Noah Brier

Why is this interesting? - The 2x2 Edition

The book describes the story of the origin of the Boston Consulting Group's growth-share matrix.

22 SEP 2022

Noah Brier

The Adobe/Figma Edition

The book covers the first phase of strategy's history, focusing on positioning. It talks about the experience curve, market share and whether parts of the business should be built up or sold off.

01 AUG 2023

Noah Brier

The 2x2 Edition

The story of the origin of Boston Consulting Group’s growth-share matrix and its elements: savings account, bond, mortgage, and wildcat. It describes how the matrix was developed and the reasoning behind its design.

Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group; Bill Bain, creator of Bain & Company; Fred Gluck, longtime Managing Director of McKinsey & Company; Michael Porter, Harvard Business School professor. Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

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