Martin Bihl

Martin Bihl

Martin Bihl is a writer whose insights on marketing and brand utility have been influential since the early 2000s. He has worked both with and within advertising agencies, navigating the complex dynamics between agencies and clients. His work, exploring topics like brand perception and marketing strategy, can be found on his website and The Agency Review.



14 APR 2021
The Brand Edition

On marketing, utility, and roles

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